PUT YOUR BRAND AT THE CENTER OF

THE ARMOR EXPERIENCE

Connect with a highly engaged audience through live event visibility, premium placement, on-site activations, and meaningful exposure before, during, and after the show.

Why Brands Partner With Armor

We deliver more than logo placement. We create strategic partnerships that put your brand at the center of a high-impact live event experience.

High Visibility
Placement

Strategic placement across our venue, stage, digital platforms, and marketing amplifies your brand exposure.

Direct Audience
Engagement

Connect face-to-face with a highly engaged audience through activations, demos, and immersive experiences.

Premium Brand
Association

Align your brand with a mission-driven, trend-oriented event that attracts decision professionals and enthusiasts.

Multiple Exposure
Channels

Extend your brand's reach through pre-show, on-site, and post-show social, email, digital, and media channels.

Partnership Opportunities

Title
partner

Top billing across all marketing and event platforms.

Presenting partner

High-visibility presence and co-branded marketing opportunities.

industry
partner

Align your brand with key industry categories and audience.

training
partner

Support education and training experiences at every show.

technology partner

Showcase innovation and advanced solutions to engaged audiences.

experience partner

Enhance attendee experiences and create lasting brand impact.

Built for Brands That Want to Be Seen

ARMOR places your brand inside a live event environment where visibility, conversations, and brand recognition happen in real time.

With attendees traveling from multiple markets, ARMOR gives partners the opportunity to connect with enthusiasts, professionals, families, and consumers far beyond the local audience.

Become a partner

Ideal Partners Include

  • Firearms & Accessories
  • Optics & Tactical Gear
  • Security Companies
  • Al Cameras & Surveillance Brands
  • Drones & Robotics Companies
  • Training & Self-Defense Programs
  • Outdoor Brands
  • Lifestyle Brands
  • Local Businesses Seeking Premium Visibility

We partner with brands that
want more than exposure —
they want to make an impact.

Full-Spectrum Brand Exposure

Hotel Marquee
& Property Signage

Your logo on the SAHARA. Hotel or Grand Sierra Resort marquee and digital displays for high-visibility exposure.

Social media
integration

Shout-outs, tagged content, sponsored posts, and stories across our active social channels.

On-Site Visibility
& Activations

Booth traffic, interactive experiences, product demos, brand activations, and live event exposure.

Audience Engagement

Capture leads, gather insights, and build relationships with highly targeted and engaged audiences.

POST-SHOW
COVERAGE

Extend your reach with recap videos, photo galleries, email campaigns, and post-event promotions.

READY TO PUT YOUR BRAND IN FRONT OF THE ARMOR AUDIENCE?

Let’s build a partnership opportunity that gets your brand seen, remembered, and engaged.

become a partner

Request Partnership Information

Submit your information below and our team will follow up with available partnership opportunities and details.

PARTNER INFORMATION

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