WE KNOW EVENTS
FROM BOTH SIDES
As former exhibitors with over 30 years in the industry , we built ARMOR Shows to create events that are better organized, more engaging, and more worthwhile to be part of.
Our Story
ARMOR was created as a sister company to Lucky 8 Promotions , built on over 30 years of experience in producing live events. Spearheaded by Heidi Gray, ARMOR was developed to bring a more focused, high-energy experience to the evolving world of firearms, technology, and personal protection.
With a foundation rooted in real event experience, ARMOR is designed to create an environment that brings together vendors, innovation, and attendees in a way that feels intentional, engaging, and built for what this space is becoming.

What Makes ARMOR Different
ARMOR was built around a simple idea — that the future of personal protection is evolving, and events should reflect that. By bringing together firearms, technology, and real-world applications, ARMOR creates a more complete and modern event experience.
Built for What’s Next
ARMOR brings together firearms, technology, and personal protection into one connected experience.
More Than a Traditional Event
Focused on Real-World Application
Designed to Engage

The Experience
ARMOR is built to feel alive from the moment you walk in.
This is a show designed to grab attention fast — with live demos, powerful exhibits, new gear, training, technology, and nonstop interaction across the floor.
Every part of the experience is created to keep people engaged, from vendor showcases and classes to live demonstrations happening throughout the show.
ARMOR brings together the firearms community, defense innovation, and real-world protection in a connected, incredible environment worth experiencing in person!
What We Stand For






